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Product Page SEO Tips & Guide for Ecommerce Sites 2025
2025.06.12Let both consumers and search engines know exactly where you are and where you serve, rather than relying on your physical location alone. Each page should have a unique H1 that describes the main topic of the page, this is often automatically created from the title of a page. As the main descriptive title of the page, the H1 should contain that page’s primary keyword or phrase. You should avoid using header tags to mark up non-heading elements, such as navigational buttons and phone numbers.
How to Get Started with SEO for Beginners
Give us your site (or clients) and we’ll analyze the site’s SEO elements (on-page, URL equity, competitors etc), then organise this data into an actionable SEO audit. As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore. There’s not much point in having great content if users are struggling to view it on their phones. But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly.
Then look at your “Core Web Vitals Assessment” (on both “Mobile” and “Desktop”) to see whether you passed. Core Web Vitals are key speed metrics that can affect your user experience and Google rankings. Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site.
On Page SEO encompasses all measures taken directly within your website to improve its position in search rankings. This includes optimizing your content, the HTML source code of a page, and the site’s overall user experience and performance. Optimized product imagery can also drive website traffic to your SEO Anomaly online store.
A *few* technical optimizations
This is becoming increasingly important as more users turn to voice search for convenience. Here’s a concise checklist to guide you in implementing your on-page SEO strategy. Tools like AIOSEO and SEOBoost offer unique features for on-page SEO. They can significantly improve your keyword, competitor, trends, and audience research processes.
When starting, most people choose the web hosting that is the cheapest. However, choosing cheaper hosting services and packages aren’t always the best for page seed. Furthermore, short and simple titles are easier to read and understand.
Add Proper Internal Links
You should then aim to create a layout for your content that is easy to read and navigate. The truth is that, in most cases, you’re probably already linking entities together naturally. You will still have one variation as your primary target keyword, but you must insert other keyword variations strategically into key areas of your page. To combat this, include each variation of the keyword in your content with a good keyword density.
You’ll see from what keywords did you get the most clicks in Google Images. That’s why you need to add alt text to every informative image on your website. It uses a machine learning algorithm called Google RankBrain that inspects various searches and learns to satisfy the search intent behind each query. Keyword research will tell you what people are searching for (and how many of them).
- For optimal technical image optimization, ensure images have descriptive filenames and alt tags, include target keywords, and are compressed to maintain faster page loading times.
- When adding internal links, always use descriptive anchor text.
- For instance, one of the biggest off-page SEO factors is backlinks.
- Proper SEO implementation can increase foot traffic to local shops and deliver seamless mobile experiences.
- But Google could choose to rank a piece of content focused on “Hoovers” to also rank for “Vacuum cleaner” terms.
Everything about research, briefing, creation, ideation, and optimization is 10x faster. Options for making a website mobile-friendly include having a separate mobile site or implementing a responsive design, often recommended for SEO and analytics. On-page SEO is arguably the most important factor of SEO because it can make or break your whole SEO strategy. At the bottom of the search results, Google shows you a list of related searches. Write short and descriptive titles – A page title shouldn’t be long.